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As a key player in design and integration of critical skills development and turnkey process programs, DigiLEAF ensures that our founders are available to our partners. No need for mid-level representatives, our leaders are available to work with you personally.



Jocelyn M. Reyes, CMQ/OE, Fellow – CQBA, CSQP

  • Concurrent Chair and Chief Enterprise Architect of DigiLEAF, Inc.,
  • President of the International Alliance of Quality Professionals (IAQP), Netherlands
  • Quality and Learning Advisor for multinational organizations belonging in the IT, financial and telecommunications industry

Setup and implemented quality systems, conducted training/workshops/seminars in various fields including, business analysis, quality management, project management, software quality engineering, software quality assurance and software testing. She is often invited as a speaker for international and local quality & IT conferences. More than a decade of experience in technology-centric organizations specialized in business process architecture and inculcate value-added initiatives that promote a quality culture in an organization.

Graduated Master in Information Management, Bachelor of Science in Mathematics major in Computer Science, earned a Certified Manager of Quality/Organizational Excellence from the American Society for Quality; and obtained a Certified Quality Business Analyst (Fellow), Certified Software Quality Professional (Fellow) from the International Alliance of Quality Professionals.


fullsizerender-2Paul K. M. Hoyer. CMQ/OE, CQA, CQE

(Mentor, QMS Consultant / VP – International Affairs)

MS degree in Chemical Engineering (1973). More than 20 years experience in related areas,e.g. chemistry instructor in and co-founder of the Chemical Technology Department of a technical institute in the Philippines (3 years), process design engineer (4 years) and research scientist (5 years) for a base metal industry in the Netherlands, and process development engineer and team leader in an alumina refinery in Australia (8 years).

Lead assessor quality systems (1993). Senior Member, Certified Quality Auditor (2002), Certified Manager of Quality/Organizational Excellence (2006) and Certified Quality Engineer (2004) of the American Society for Quality (ASQ). Member of the Standing Review Board (SRB) of ASQ Quality Press (2004). Member of the Asia Pacific Quality Organization (APQO). Nine years experience as QA/(H)SE-coordinator and QA-auditor/consultant for technical companies (SME) in the Netherlands.


mike-reyesMichael Jon Q. Reyes

President & Chief Information Officer of DigiLEAF Inc., Learning Advisor for organizations in the financial and IT industry. Held positions of  Higher Education Professional, Systems Architect and Operations & Distributions Specialist in multinational companies.

An accredited subject matter expert of the Bangko Sentral ng Pilipinas on Quality Project Management using the BSP Project Management Methodology; Training Program Manager of the Systems Analysis and Design Training at the National Computer Center; Certification Examinations Director of the International Alliance of Quality Professionals.

Graduated Master in Information Management, Bachelor of Science in Business Administration major in Marketing and Management, Bachelor of Science in Information Management, obtained a Certified Quality Project Manager and Certified Quality Business Analyst – Fellow from the International Alliance of Quality Professionals.


Jacob A. Catayoc

Concurrent Chief Operating Officer and Chief Corporate Resource Officer of DigiLEAF, Inc. and a former Chief Operations Officer of his own company, XSYS Inc., he is directly involved in the software architecture and development of various software projects for his clients in the banking, real estate and manufacturing industries specializing in Geographical Information Systems (GIS), Radio Frequency Identification (RFID), and mobile-based application development.

Prior to starting his own software development business, he worked as a Systems Analyst at the Regional Development Center of ON Semiconductor, where he developed and maintained manufacturing test applications used in all of their plants worldwide. He also worked as a Test Automation Engineer at Alvion Asia, helping their Quality Control department develop automated scripts for their applications. He also worked as a Software Engineer for Integrated Device Technology (IDT), where he maintained various manufacturing applications used in different departments within their Philippines site.

Graduated Cum Laude in Asia Pacific College in 2004, he already obtained a lot of software development experience and expertise even during pre-collegiate days, having created an Excel-based employee assessment system for Motorola Philippines as early as 13 years old. He started learning to program (using BASIC and Pascal) at a very young age of 10.


sir-chitoNecito A. dela Cruz

He is at present an Enterprise Data Architect/Information Architect, Data Modeler, and the Chief Data Architect of DigiLEAF, Inc.; He worked as Technical Lead of the Information/Data Architecture component of the Enterprise Architecture Group of Boston Scientific Corporation/Guidant, St. Paul, MN; Data Warehouse Consultant at Guidant Corporation, St. Paul, MN; He performed various consulting services in data warehouse/decision support systems for 3M, Imation, Deluxe Corporation, eFunds Corporation, DAMARK (Catalog Marketing), St. Paul Companies (Travellers insurance); He performed various IT roles such as Product Manager, Department Manager of Consulting Services, Department Manager for Development of R&D tools for data modeling at Control Data Corporation, Minneapolis, MN.

He was involved in defining and crafting strategic objectives, and principles germane to Information/Data Architecture within the BSC Enterprise Architecture framework. He provided an advisory and consulting role in improving Business Intelligence and Data Management. He participated in assessing and evaluating project initiatives based on criteria established by Enterprise Architecture, Infrastructure, Quality, and Business Intelligence Groups. He was involved in developing Business Capability, defining roadmaps, performing extensive data modeling (conceptual, logical) of various business functional systems, and ensuring enterprise-wide reusability of models.

He provided mentoring, coaching, and consulting related to data architecture. He designed, developed, and conducted courses on Object Role Modeling (ORM), a data modeling method, uses NORMA as the tool to capture the metadata of the conceptual model. He authored and co-authored several papers presented at annual Object Role Modeling Workshop/Conferences about practical experiences of performing conceptual data modeling based on the basic principles of linguistics and semantics using natural language.

He graduated Bachelor of Science in Business Administration, Marketing from the University of the Philippines; He earned a Certificate in Computer Programming from Control Data Institute; He is a Certified Object Role Modeling Instructor and Certified Conceptual ORM Modeler/Architect.

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